MELVILLE, N.Y. (Dec. 9, 2009) – Nikon Inc. today announced new NIKKOR optic that deliver the pinnacle of image quality for professional photographers who demand super telephoto capabilities. The new, fast aperture AF-S NIKKOR 300mm f/2.8G ED VR II super telephoto lens delivers images with stunning edge-to-edge sharpness and clarity throughout the frame. Continued refinements and new technologies such as Vibration Reduction (VR) II and optimized autofocus (AF) modes in the lens enhance functionality and improve performance for discerning FX and DX-format digital SLR photographers.

“The latest edition of the NIKKOR 300mm f/2.8 lens advances one of the most popular fast-aperture focal lengths for sports, nature and wildlife photography, demonstrating Nikon’s commitment to professional photographers through the continued development of the optical fidelity and sharpness for which NIKKOR lenses are famous,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “Offering compatibility with a wide range of NIKKOR optics, including the new 300mm f/2.8, the TC-20E III teleconverter enables photographers to greatly extend the versatility of a variety of zoom and telephoto lenses they carry.”

Whether photographing nature in the wild or the battles at a line of scrimmage, the 300mm f/2.8 is an essential tool for photographers who require the highest level of image quality for publication and printing. This 300mm lens effectively leverages a host of Nikon core technologies, including Nikon VR II image stabilization, specifically engineered for each lens design for maximum performance. VR II instills confidence by counteracting image blur introduced by camera shake and telephoto magnification, allowing users to shoot up to four shutter speed stops* slower than otherwise possible, overcoming many of the challenges of handheld shooting.

TOKYO – Nikon Corporation announced the introduction of its newest FX-format digital SLR flagship for fast response and high light sensitivity: the Nikon D3S. Professional digital SLR with the newly designed FX-format CMOS image sensor and HD movie capability, delivering improved ultra-high sensitivity, image quality and response speed.

The new model is an upgrade to the popular D3 and comes with 720p HD video recording and a sensitivity range up to ISO 102,400 for improved low light performance. Images are captured on a new 36 x 23.9 mm CMOS sensor and buffer size has been increased for 48 RAW frames in one burst. Futher improvements include a faster contrast detect AF in Live View and in-camera RAW-processing. Body shape, quality and operation are virtually identical to the D3.

Robert Cristina, Manager, Professional Products for Nikon Europe, comments: “The D3S rewrites the rules for extreme low light photography, enabling photographers to take control of ambient light. Professionals from all over the world have contributed to making the best even better.”

Standing on the shoulders of the world-renowned D3, the D3S takes the potential of Nikon’s proprietary FX format to incredible new levels designed to meet or exceed a professional’s high standards. The D3S delivers ISO 200 to ISO 12800 as standard, with the excellent noise control and wide dynamic range that the D3 is famous for. This provides photographers of any discipline with additional latitude to achieve quality images in most lighting situations. When needed, ISO sensitivity can be expanded from Lo 1 (ISO 100 equivalent) up to Hi 3 (ISO 102400 equivalent), making a significant difference in extremely low-lit shooting scenarios and other situations where faster shutter speeds or more depth of field is required.