CENTER VALLEY, Pa., January 7, 2010 – Olympus unveils the STYLUS TOUGH-3000, a shockproof, waterproof and freezeproof compact camera designed to capture all of life’s adventures from the extreme to the everyday. As the first Stylus Tough camera with High-Definition (HD) video, features like Magic Filter that expand your creativity and AF tracking to keep subjects in focus, the STYLUS TOUGH-3000 is as smart as it is durable. It’s also the first of several Stylus Tough cameras to be launched in 2010.

Whether it’s being flung into a backpack or passed around at a family party, you’ll never have to worry about getting the µ TOUGH-3000 back in one piece. But the model isn’t just sturdy – it has a number of new features to boot:

Chronicle all the action in an HD movie and show your friends on a TV connected via HDMI or flip through images easily on the spot with Photo Surfing. Thanks to Olympus’ new [ib] software, you can quickly locate those particular events, people and locations tagged using GPS, Face Detection, or the date. Group portraits as well as shots of a favourite band rocking-out on stage come out just as you imagined with the versatile 3.6x wide optical zoom (28-102mm*). Also a plus: you’ll never be left wanting for space or caught with a dead battery with the convenient 1GB of internal memory, an additional SD card slot and a practical USB charger.

Besides all that, the µ TOUGH-3000’s In-Camera Manual is on hand whenever you need help or some tricks. And just like with the rest of the TOUGH family, a variety of trusted Olympus features from Beauty Mode and i-Auto, AF Tracking to Dual Image Stabilisation make taking great shots easy.

The shockproof, waterproof and freezeproof µ TOUGH-3000 is an affordable solution to capture all of life’s surprises. It will be available in Oxide Red, Turquoise Blue, Hot Pink and Emerald Green from March 2010.

The Olympus µ TOUGH-3000 – main features:

• Shockproof to 1.5m**, waterproof to 3m***, freezeproof to -10°C and scratchproof

• 3.6x wide optical zoom (28-102mm*)

• Dual Image Stabilisation (combines mechanical and digital image stabilisation)

• HD movie recording and HDMI technology

• 12 Megapixels

• 1GB internal memory and SD**** Card compatible

• Photo Surfing and [ib] software

• 6.9cm/2.7” HyperCrystal III LCD (230,000 dots)

• Advanced Face Detection and Shadow Adjustment Technology

• Intelligent Auto Mode (i-Auto) and AF Tracking

• Magic Filters

• In-Camera Manual

• USB charging

* Equivalent to a 35mm camera
** Equivalent to MIL Standard (Olympus test conditions)
*** According to IEC standard publication 529 IPX8
**** SD is a trademark of SD Card Association

Advanced Face Detection Technology

A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.

AF tracking

This system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. It also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears.

Beauty Mode

Beauty mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.

Dual Image Stabilisation

Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

Hamburg, 7 January 2010 – Four new cameras in a kaleidoscopic range of colours join the Olympus FE series. Perfect for quality hounds on a budget, the 14 Megapixel models are jam packed with technology. But that doesn’t mean they are difficult to use: these beauties make capturing great shots easy. For example, AF tracking keeps moving subjects in focus, while i-Auto mode automatically identifies five commonly-encountered types of scenes and adjusts settings accordingly. Advanced Face Detection Technology and the artistic Magic Filters are also on hand. With up to 5x wide optical zoom, panorama and distance shots are a cinch. An SD card slot means worries about space are a thing of the past. Three of the models come with a practical USB charger and all are available in a range of colours that are especially brilliant thanks to a Double-Layered Crystal Shell finish. The FE-5030, FE-4040, FE-4030 and FE-47 hit stores in March 2010.

FE-5030

Combining user friendly features and impressive high-tech, the USB chargeable FE-5030 delivers results that are nothing to scoff at. With its 5x wide optical zoom (26-130mm*), the FE series leader will snap party group portraits and the stage at shows with equal ease. Budding artists will enjoy playing with the four Magic Filters and viewing results on the 6.9cm/2.7” LCD: Pop Art, Fish-Eye, Sketch, and Pin Hole will give pictures a whole new look. An SD card slot supplies more than enough room for all masterpieces. Other practical features to support the pursuit of that perfect shot include Dual Image Stabilisation, AF tracking, i-Auto mode, and Advanced Face Detection Technology. Finished with a brilliant Double-Layered Crystal Shell, the FE-5030 will steal the spotlight whether it is Indium Grey, Aquamarine Blue, Flamingo Pink, or Pure White.

• Wide 5x miniature optical zoom (26-130mm*)

• 14 Megapixels

• Dual Image Stabilisation

• Intelligent Auto Mode (i-Auto) and AF tracking

• Advanced Face Detection

• 6.9cm/2.7” LCD (230,000 dots)

• Magic Filters

• Double-Layered Crystal Shell finish

• Movie recording with sound

• SD** card compatible

• In-Camera Help Guide

• USB charging

Hamburg, 7 January 2010 – Ultra-slim yet bursting with power, Olympus’ latest pocket cameras are ready for their close-up. The new stylish models have retained the original µ series size, but their zoom power and features have grown exponentially. Fitted with up to 10x wide optical zoom and internal memory for endless shooting, these extra-thin zoom cameras are real technology heavyweights. And of course most of the models now boast HD movie recording. Sporting the trusted Olympus technology and available in a range of stunning colours, the µ-5010, µ-7030, µ-7040, and µ-9010 will hit stores in March 2010.

Slip a stylish µ out of your cocktail bag or jacket breast pocket and prepare to impress with one of the world’s smallest zoom power packages. New features in this line-up:

• 14 Megapixels
• HD movie recording and HDMI technology
• Up to 2GB internal memory
• Photo Surfing
• [ib] software
• In-Camera Manual

With 14 Megapixels and up to 2GB of internal memory the new µ cameras shoot brilliant pictures and leave plenty of space to save your masterpieces. Optical zooms ranging from the ultra-slim wide 5x (26-130mm*) and 7x (28-196mm*) to a staggering wide 10x (28-280mm*) ensure you’ll never be at a loss when capturing a group of friends or a point in the distance. Then simply flip through the results using the new Photo Surfing option. Thanks to Olympus [ib] technology, it allows pictures tagged by event, person, or location (using Face Recognition and GPS) to be located easily. LCDs measuring up to 3” make sharing or looking up the latest trick in the In-Camera Manual all the more enjoyable. And you can even shoot HD movies to capture important events in all their glory and relax by watching them on TV via HDMI. What more can you ask for?

http://www.olympusamerica.com/

THE NEXT EVOLUTION OF OLYMPUS PEN BRINGS NEW LEVELS OF POWER AND PERFORMANCE

The stylish retro black metal body of the new E-P2 may be reminiscent of a traditional rangefinder – but there’s nothing traditional about this powerful new camera from Olympus. The E-P2 is a 12.3-megapixel interchangeable lens camera, and it blends the high-quality still images of a DSLR with High Definition (HD) video, stereo Linear PCM audio recording and in-camera creativity – all inside an ultra-portable, easy-to-use body. The E-P2 also brings a new twist to the PEN lineup: an accessory port which accommodates the included VF-2 electronic view finder or optional external microphone adapter (SEMA-1).

ADAPT AND ACCESSORIZE

The E-P2 includes a port for new accessories including EMA-1 Microphone adapter and the VF-2 live-finder, a detachable electronic viewfinder that comes with the E-P2. The viewfinder easily slides onto the camera’s accessory port and hot shoe to provide 1.15x magnification for a 100% field of view. The VF-2 rotates up 90 degrees which is useful when shooting subjects from challenging angles. Its diopter can be adjusted to allow most photographers to see subjects in perfect focus without wearing glasses. The external accessory port also allows for connection with the new EMA-1 external microphone connector for enhanced audio capture.

COMPLETE MULTIMEDIA FUNCTIONALITY

The E-P2 is the world’s smallest 12.3-mexapixel interchangeable lens system camera, yet has the creative flexibility to give you a true professional experience with ease. A still photo, video and audio recorder in one, the E-P2 creates exceptional photos, inventive slide shows, and remarkable videos for sharing with family or for posting on many of today’s social networking websites. It delivers professional quality images without the bulk of a conventional DSLR, thanks to its slim body and advanced high-speed imager AF (Live View) technologies.

GET FOCUSED,
STAY FOCUSED

The E-P2’s Imager Autofocus Live View with the new C-AF (Continuous Autofocus) Tracking and AF Target Registration locks your subject into focus, and constantly adjusts focus and brightness whether you or your subject is moving. With this mode, a simple push of the AF button and shutter release enables you to keep fast-moving and unpredictable subjects in focus – from left to right and front to back – automatically ensuring that even active subjects are captured clearly.