CENTER VALLEY, Pa., January 7, 2010 – Olympus unveils the STYLUS TOUGH-3000, a shockproof, waterproof and freezeproof compact camera designed to capture all of life’s adventures from the extreme to the everyday. As the first Stylus Tough camera with High-Definition (HD) video, features like Magic Filter that expand your creativity and AF tracking to keep subjects in focus, the STYLUS TOUGH-3000 is as smart as it is durable. It’s also the first of several Stylus Tough cameras to be launched in 2010.
Whether it’s being flung into a backpack or passed around at a family party, you’ll never have to worry about getting the µ TOUGH-3000 back in one piece. But the model isn’t just sturdy – it has a number of new features to boot:
Chronicle all the action in an HD movie and show your friends on a TV connected via HDMI or flip through images easily on the spot with Photo Surfing. Thanks to Olympus’ new [ib] software, you can quickly locate those particular events, people and locations tagged using GPS, Face Detection, or the date. Group portraits as well as shots of a favourite band rocking-out on stage come out just as you imagined with the versatile 3.6x wide optical zoom (28-102mm*). Also a plus: you’ll never be left wanting for space or caught with a dead battery with the convenient 1GB of internal memory, an additional SD card slot and a practical USB charger.
Besides all that, the µ TOUGH-3000’s In-Camera Manual is on hand whenever you need help or some tricks. And just like with the rest of the TOUGH family, a variety of trusted Olympus features from Beauty Mode and i-Auto, AF Tracking to Dual Image Stabilisation make taking great shots easy.
The shockproof, waterproof and freezeproof µ TOUGH-3000 is an affordable solution to capture all of life’s surprises. It will be available in Oxide Red, Turquoise Blue, Hot Pink and Emerald Green from March 2010.
The Olympus µ TOUGH-3000 – main features:
• Shockproof to 1.5m**, waterproof to 3m***, freezeproof to -10°C and scratchproof
• 3.6x wide optical zoom (28-102mm*)
• Dual Image Stabilisation (combines mechanical and digital image stabilisation)
• HD movie recording and HDMI technology
• 12 Megapixels
• 1GB internal memory and SD**** Card compatible
• Photo Surfing and [ib] software
• 6.9cm/2.7” HyperCrystal III LCD (230,000 dots)
• Advanced Face Detection and Shadow Adjustment Technology
• Intelligent Auto Mode (i-Auto) and AF Tracking
• Magic Filters
• In-Camera Manual
• USB charging
* Equivalent to a 35mm camera
** Equivalent to MIL Standard (Olympus test conditions)
*** According to IEC standard publication 529 IPX8
**** SD is a trademark of SD Card Association
Advanced Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.
AF tracking
This system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. It also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears.
Beauty Mode
Beauty mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.
Dual Image Stabilisation
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.
